Wednesday, December 26, 2007

Live Mechanics Changes Hands


“My vision and dream for Live Mechanics was not in tune with Check Group’s vision and dream,” said Osa Odiase, who founded the streetwear label in 2000. “Now I can dictate the pace of the brand and make sure it is what I want it to be.”

In recent seasons, Live Mechanics has exploded at streetwear retailers as an alternative to the mainstay hip-hop apparel brands that have lost the young man’s attention. With its uplifting messages and trend-right street aesthetic, the brand has made fans of celebrities and average teens alike.

For entire DNR magazine article, click link below.



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